The Soft Power of Pockets: A Love Letter to Pockies and the Politics of Not Wearing Pants.

Let’s start with a simple but deeply subversive question: What if everything you’ve ever been told about getting dressed... was wrong?

For centuries, fashion has operated under an unspoken regime. A dictatorship of zippers and seams, where "real clothes" are reserved for the public gaze, and anything soft or elasticated is relegated to the shadows - your bedroom, your laundry basket, or your shameful early-morning dash to the bin. Loungewear was never meant to be seen, much less celebrated.

Then, somewhere in Amsterdam - a city fluent in subversion and soft drugs - three friends sat on a couch, looked down at their boxer shorts, and asked a revolutionary question: Why don’t these things have pockets? The answer, of course, was tradition. But tradition has never been a good enough excuse for progressives, stoners, or Dutchmen. And so began the softest uprising fashion never saw coming.

Enter Pockies, the brand that dared to ask what happens when you give underwear ambition.

What began as a single pair of boxer shorts with side pockets - deep enough for your phone, keys, and sense of dignity - has now become a quiet cultural movement. A movement stitched in organic cotton, framed by elastic waistbands, and powered by the gentle audacity of not giving a damn about "getting dressed." Pockies didn’t just add pockets to boxers. They rewrote the script on comfort, one cheek at a time.

This isn’t mere loungewear. It’s tactical leisurewear. Designed not for the runway but for the great horizontal arts: reclining, scrolling, snacking, overthinking. And yet, every stitch whispers quality. Their boxer shorts are cut from 100% organic cotton, floor-hugging hoodies are weighty enough to double as emotional support, and their T-shirts have just enough structure to let you lie about having plans.

And then, of course, there are the pockets - the functional crown jewel in Pockies’ revolt. A simple idea, executed with ridiculous elegance. These aren’t gimmicks. These are pockets that say: Yes, I may be pantsless, but I’m still prepared. You could argue it's a metaphor for modern life.

But what really makes Pockies dangerous is their tone - that deadpan, self-aware, low-key genius that brands spend millions trying to fake. Pockies doesn’t scream. It smirks. It doesn’t posture. It lounges. When they launched their women's line, the tagline was: We know women. Our moms are women. That’s not just copywriting - it’s performance art.

Even their sustainability is sly. The cotton is organic. The polyesters recycled. Their supply chain is BSCI-certified. But they don’t wave a giant green flag about it. No sanctimony. No guilt-tripping. Just quiet, responsible rebellion. Being good without being earnest. Which, frankly, is harder.

And yet beneath the jokes and the drawstrings lies a deeper philosophy. Because Pockies isn’t just about boxer shorts with storage solutions. It’s about reclaiming space - physical, emotional, sartorial. It’s about the right to be at ease in your body, in your home, in your skin. It’s about soft power, literally and figuratively. A new masculinity that embraces napwear and takes pleasure seriously.

It’s also about resisting the tyranny of the outside world. Because let’s face it: the world is exhausting. Hustle culture. Meetings that could’ve been emails. Skinny jeans. Pockies, in contrast, offers a gentle rebellion. A sartorial siesta. A reminder that sometimes the best thing you can do is not put on pants.

So next time you're tempted to "dress up," ask yourself: What would the Dutch do? They’d probably reach for a pair of boxer shorts with pockets, slip into a cloud-soft hoodie, and pour a cup of tea strong enough to question capitalism.

Because in a world still obsessed with productivity, Pockies is here to remind you that lounging is not laziness - it’s a lifestyle. And it comes with pockets.

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Words by AW.

Photos courtesy of Pockies.