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Raison d'être.

At the merging borders of fashion, art, and style, we cut through the sheer endless noise of retail, defy global style cognoscenti and cultural currency to present the best this earthround has to offer. 


We do not merely cover the expansive, multifaceted culture of new luxury – we are an active part of it and appreciate the ephemera of the moment by conveying shared values instead of perceived status.


We believe in brands that inspire to expand cultural horizons and enable consumers to become patrons through highly curated content that inspires and educates.




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