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QWSTION: Pioneering Sustainable Fashion through Plant-Powered Innovation.

In the timeless wisdom of the ancient Athenian tragedian Euripides echoes a profound truth: Interrogate everything. Absorb wisdom. Offer no finality; for in withholding answers, we inspire discovery and embrace boundless curiosity.

Enter the Swiss brand QWSTION, an entity that stands out in the realm of fashion, where trends often eclipse sustainability, by illuminating the path of responsible design and ethical creation. Originating in the picturesque landscapes of Switzerland back in 2008, this avant-garde brand did not merely birth a product; it birthed a revolution, questioning the very essence of how everyday goods are conceived, crafted, and utilized.

The Quest for Purposeful Design

In line with the Greek reference of the introduction, QWSTION's genesis narrative reads like a modern-day odyssey. Faced with a dearth of eco-conscious options in the bag market, the founders embarked on a quest for something more profound than mere style – they sought purpose. Their mission was clear: to bridge the chasm between utility and elegance while treading lightly on the planet's fragile ecosystems.

Bananatex®: Nature's Elixir Transformed

At the core of QWSTION's metamorphosis lies Bananatex®, a textile born from the verdant embrace of regeneratively cultivated banana plants. This ingenious material, resilient against water's advances yet gentle in its biodegradability, embodies the brand's ethos of circularity. Essentially, Bananatex® is not just a fabric; it's a testament to nature's resilience and humanity's capacity for innovation.

Cradle-to-Cradle Gold Certified and adorned with accolades, Bananatex® is not merely a product – it's a paradigm shift. It represents a departure from the fossil-fuel reliance that plagues the textile industry, offering a glimpse into a future where sustainability and style intertwine seamlessly.

A Global Symphony of Craftsmanship

QWSTION's journey traverses continents, weaving a tapestry of collaboration and conscientiousness. From the sun-kissed fields of the Philippines, where banana plants sway in harmony with nature's rhythms, to the skilled artisans in Switzerland, Czech Republic, and China, each stitch in a QWSTION creation resonates with a commitment to quality and environmental stewardship.

The Power of Open-Source Innovation

But QWSTION's impact extends far beyond its own product line. By open-sourcing Bananatex®, they invite the world to partake in a sustainable renaissance. It's a gesture that transcends competition, heralding a new era where collaboration and collective progress reign supreme.

A Call to Rethink Fashion's Footprint

"Made in" labels often conceal complex supply chains and environmental compromises, which is not the case with QWSTION: Committed to transparency and accountability , theirs is a narrative that challenges not just fashion's norms but our very perception of what is possible. They beckon us to reimagine fashion's footprint, to embrace regenerative practices, and to tread lightly on this fragile earthround we call home.

In the cosmos of QWSTION, each bag is not just an accessory; it's a symbol of conscious consumerism and a catalyst for change. It's a reminder that style need not come at the cost of sustainability – that, in fact, they can be intrinsically intertwined, creating a harmonious blend that resonates with the discerning modern consumer. QWSTION invites us all to question, to innovate, and to weave a narrative of sustainability that transcends borders and generations.


As fervent admirers of QWSTION's portfolio, we were particularly drawn to the Daypack's minimalist allure and functional elegance.

At first glance, the Daypack's square silhouette exudes a timeless charm, making it an iconic staple for everyday use. What sets it apart is not just its aesthetic appeal but also its commitment to sustainability. The Bananatex® shell fabric not only provides weather protection but also promises complete biodegradability at the end of its lifecycle, making it a truly eco-friendly choice.

The 15L capacity strikes a harmonious balance between spaciousness and practicality, perfect for organizing your daily essentials. The inclusion of a protective laptop compartment adds a touch of modern convenience, accommodating devices up to 16" Macbook Pro® or iPad® with ease. Moreover, the thoughtful design features like the main compartment with a two-way zipper and twist lock, side zipper for quick access, and an exterior zipper compartment on the back enhance functionality without compromising on style.

Comfort is paramount in the Daypack, evident in its padded back panel and adjustable backpack straps that ensure a snug fit for extended wear. The detachable side and top handles offer versatility, allowing for various carrying options to suit your preferences. The vegetable-tanned leather trims and YKK® zippers further elevate the backpack's aesthetic appeal, reflecting QWSTION's meticulous attention to detail.

The PFC-free water-repellent finish and waterproof natural wax coating add an extra layer of durability and environmental consciousness to the backpack.

Whether you're navigating urban landscapes or embarking on outdoor adventures, this backpack seamlessly blends style, functionality, and sustainability, making it a cherished companion for the modern explorer.

QWSTION's Sling Bag is another example par excellence for the marriage of style, functionality, and sustainability, with a design that is both practical and stylish. The YKK®-zipped main compartment offers a generous 2L of volume, providing ample space for your everyday essentials. An additional compartment, partly lined with merino wool felt for added protection, adds a touch of luxury and functionality. The expandable volume feature further enhances versatility, allowing you to adjust the bag according to your needs.

The adjustable strap ensures a comfortable and customizable fit, making it ideal for long hours of wear. Inside, the compartment with felt lining on the back adds a layer of cushioning for your belongings, while the key clip offers convenience and organization.

Summa summarum: At the core of QWSTION's philosophy lies a belief that asking the right questions leads to discovering the right answers. Embracing the courage to ask big questions is fundamental to their journey because it drives them to challenge conventional standards.

So, can there be bold solutions without bold questions?

QWSTION clearly thinks not.


Words by AW.

Photos courtesy of QWSTION.


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