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Empowering the Rucking Revolution: GORUCK.

Updated: Apr 30

Where toughness meets community, where service is a way of life, and where ordinary people do extraordinary things, there exists a company that embodies these ideals like few others: GORUCK.

Founded in 2008 by Jason and Emily McCarthy, GORUCK emerged from the crucible of war-torn West Africa, where Jason, a former Special Forces soldier, and Emily, a CIA operative, saw a need for gear that could withstand the harshest environments on the planet. Their vision was clear: create rucking gear that met life-or-death standards, from the streets of New York City to the battlefields of Baghdad, and empower individuals to navigate these challenges with resilience and strength.

What sets GORUCK apart is not just the quality of their gear but also their ethos. For Jason and Emily, service is not a buzzword but a guiding principle—a way of life forged from hands-on experience. Their journey from the frontlines of conflict to the forefront of a rucking revolution is not merely a testament to their unwavering dedication but the resilience of the human spirit.

The Power of Merino Wool: GORUCK Men's Commando Long Sleeve

Stepping into the realm of rugged apparel, the GORUCK Men's Commando Merino Wool shirt is an example par excellence for durability, functionality, and timeless style.

Unlike synthetic fabrics that can leave you feeling stifled, Merino wool is lightweight, breathable, and oh-so-soft against the skin. It's a fabric that has stood the test of time, offering moisture-wicking capabilities, odor resistance, and excellent temperature regulation—a true ally for base layers and travel essentials.

The Commando Long Sleeve's reinforced shoulders with Indestructible Training Fabric not only add a layer of abrasion resistance but also provide structural integrity, ensuring that the shirt maintains its shape even under the weight of a heavy rucksack. This thoughtful addition speaks volumes about GORUCK's commitment to durability without sacrificing comfort.

Designed and built in the USA with wool sourced from New Zealand, the Commando Long Sleeve embodies GORUCK's dedication to ethical sourcing, performance, and enduring style.

GORUCK Men’s Simple Pants

If your jeans have been gathering dust because they just can't keep up with your active lifestyle, it's time to upgrade to the GORUCK ToughDry Pants. These pants are not just a wardrobe staple; they're a game-changer for those who demand toughness, versatility, and comfort in every adventure.

Drawing inspiration from the rugged durability of workwear blue jeans, GORUCK has crafted a masterpiece with ToughDry® fabric—a material trusted by the rock climbing industry due to its super-fast drying properties, abrasion resistance, and 2-way stretch.

The result?

Pants that are not only tough as nails but also incredibly versatile and light weight, making them perfect for everything from travel and commuting to rucking and training with a curved waistband offering a better fit and enhanced comfort, allowing you to move freely without restriction.

Mackall™ All-Terrain Rucking Shoes

The Mackall™ All-Terrain Rucking Shoes from GORUCK are a tribute to rugged exploration and maximum performance. They feature an aggressive triple compound outsole designed for specific functions like grip, debris shedding, and protection.

The rugged midsole ensures stability and support, while the lightweight knit and reinforced TPU upper offer durability and quick drying.

With features like a protective toe cap, ideal rucking offset, wide toe box, and reflective elements, these shoes are built for off-road challenges, providing comfort, resilience, and a secure fit for dynamic activities.


Words by AW.

Photos courtesy of GORUCK.


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