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ASICS and HIDDEN NY Unveil Collaborative GEL-NYC™ Sneakers: A Fusion of Digital Art and Athletic Performance.

ASICS, known for its dedication to "A Sound Mind in a Sound Body," has teamed up once again with HIDDEN NY, a hub for design, art, and streetwear, to launch a groundbreaking sneaker collaboration. The new GEL-NYC™ sneakers blend digital aesthetics with athletic functionality, creating a shoe that appeals not only to athletes but also to designers and fashion enthusiasts worldwide.

The inspiration behind the HIDDEN x ASICS GEL-NYC™ sneakers stems from the digital world's visual richness, designed to captivate designers' imaginations globally. Unlike traditional designer shoes, this collaboration aims to bridge the gap between the digital and physical realms, offering a unique experience for wearers.

The sneakers feature a light grey base with reflective accents and HIDDEN's signature electric green hues, adding a touch of vibrancy and modernity. Various design elements on the upper pay homage to a designer's digital toolkit, blurring the lines between real-world textures and virtual imagery.

Underneath, the midsole incorporates ASICS' GEL-CUMULUS™ 16 shoe's technology, combining lightweight foams and GEL™ inserts for superior comfort and support. This fusion of retro influences with cutting-edge performance ensures a balance of style and functionality.

The HIDDEN x ASICS GEL-NYC™ sneakers made their debut at a secret pop-up event in the US on March 23rd and are set for a global release on April 12th. In Australia, they will retail for $250 and will be available through ASICS EQL platform and select retailers like Above the Clouds, Finesse, Highs and Lows, Laced, Up There, and USG.

This collaboration exemplifies ASICS and HIDDEN NY's commitment to pushing boundaries in design and performance, offering a fresh perspective on sneaker culture that resonates with both athletes and creatives alike.


Talking of pushing boundaries - a personal favourite of ours from the current ASICS portfolio is the ACTIBREEZE™ 3D Sandal.

Being avid runners, we have yet to encounter a slide that blends comfort and style in the way that the ACTIBREEZE™ redefines relaxation and performance preparation.

The standout feature of the ACTIBREEZE™ 3D Sandal lies in its innovative design, incorporating 3D printing and parametric design principles. This not only ensures a precise fit but also enhances the overall comfort and support for your feet. Say hello to blissful post-performance relaxation.

One of the most striking aspects of the ACTIBREEZE™ 3D Sandal is its exceptional breathability. Whether you're lounging at home, heading to the gym, or exploring the outdoors, the sandal's all-around breathability keeps your feet cool and fresh even in warm weather conditions. This breathability factor adds a layer of versatility, making it suitable for a wide range of settings and activities.

No compromise is made when it comes to cushioning and support in the ACTIBREEZE™ 3D Sandal. The first-class cushioning system ensures that every step feels cushioned and comfortable, reducing fatigue and allowing your body to relax and recharge effectively. It's the borderline perfect choice for athletes, fitness enthusiasts, and anyone who values both style and functionality in their footwear.


Words by AW.

Photos courtesy of ASICS and Hidden.


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