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Thirst Trap: Sip Sustainably, Supportably, Sensationally.

In a day and age that's becoming increasingly conscious of its environmental footprint, a refreshing change has arrived Down Under. Thirst Trap, an Australian-born brand, is shaking up the traditional bottled water scene with its innovative approach to hydration. Let's dive into what makes Thirst Trap a game-changer in the quest for sustainable living.

Thirst Trap is a brainchild of the collaboration between H2coco, a trailblazing name in the coconut water industry, and the creative agency Example. This union has given rise to a revolution that seeks to redefine how Aussies quench their thirst and, more importantly, how they think about their environmental impact.

The Problem: An Outdated Bottled Water Industry

Australia's billion-dollar bottled water industry predominantly relies on plastic packaging. However, this doesn't align with the growing consumer desire for eco-friendly choices. Thirst Trap's co-founders, David Freeman (from H2coco) and Andy El-Bayeh (from Example), recognized this disparity and decided to take matters into their own hands.

Embracing Sustainability in Style

Thirst Trap offers an ingenious solution to this environmental dilemma. Their 100% locally sourced spring water comes in endlessly recyclable aluminium cans. By opting for these cans, you can finally say goodbye to single-use plastic bottles and join the eco-conscious movement.

A Thirst for Change: It's a Movement

Thirst Trap isn't merely a beverage; it's a lifestyle choice that transcends the act of drinking water. In their pursuit of encouraging eco-friendly habits, the brand is exploring future collaborations with like-minded brands and non-profit organizations. Expansion plans for late 2024 include flavoured and sparkling options, aligning with their core values.

A Sustainable Journey from Source to Can

The commitment to sustainability doesn't stop with packaging. Thirst Trap sources its 100% fresh mountain spring water from Kinglake, Victoria. Located just a stone's throw away from the spring, the bottling facility minimizes the carbon footprint and ensures the water's purity.

Thirst Traps for Good: Turning Heads and Helping the Environment

To celebrate its launch, Thirst Trap playfully nods to its namesake—a social media movement involving cheeky and alluring photos. Aussies are encouraged to share their own "PG thirst traps for good," and for every enticing snapshot posted on Instagram tagging @SlayThirstTrap and #ThirstTrapsForGood, Thirst Trap donates $1. The recipient? Ocean Crusaders, a not-for-profit organization based in Brisbane, which specializes in cleaning local waterways before waste reaches the ocean.

"Screw Plastic" with Thirst Trap

Thirst Trap is more than just a refreshing beverage; it's a call to embrace a sustainable lifestyle, sip supportably, and make a sensational impact.

Cheers to that!


Words by AW.

Photo courtesy of Thirst Trap.


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