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The Enduring Legacy of S.N.S. Herning: A Tale Woven with Tradition.

Updated: Mar 9

In the world of fashion, where trends flicker like flames, there exist certain brands that stand as stalwart monuments to time-honoured craftsmanship. S.N.S. Herning is one such beacon, a brand steeped in heritage and tradition, with roots reaching back to the windswept shores of Denmark in 1919.

Founded by the visionary Dane, Søren Nielsen Skyt, S.N.S. Herning has etched its name into the annals of fashion history with the iconic "Sømandstrøjen," or the Fisherman Sweater. It was in the quaint town of Herning where Skyt first wove his dreams into reality, labouring alongside his father on archaic hand knitting machines. From these humble beginnings emerged a garment that would transcend generations, embodying the essence of Danish design.

The genesis of the Fisherman Sweater can be traced to the shores of England, where skilled artisans honed the art of knitting "bubbles" - intricate patterns that trapped pockets of air, providing unparalleled warmth without compromising on weight. Skyt, with his keen eye for innovation, adapted this technique, fashioning a garment that could withstand the unforgiving elements faced by seafarers on the Baltic and North Seas.

Central to the allure of S.N.S. Herning's sweaters is their unwavering commitment to authenticity. Each stitch, each bubble, is meticulously crafted according to the time-honoured recipe handed down through generations of the Skyt family. It's a testament to their dedication that, to this day, the Fisherman Sweater remains unaltered, a symbol of resilience and endurance in a world of fleeting trends.

Step into the hallowed halls of Bredgade 30, the brand's new concept store in Herning, and you're transported into a realm where craftsmanship reigns supreme. Here, amidst racks adorned with an array of exceptional knitwear - from sweaters to blankets to t-shirts - one can trace the threads of history woven into each garment. It's more than a store; it's a journey through time, a celebration of textile heritage intertwined with select international artworks.

We have grown to love S.N.S. Herning's timeless classics like the Fisherman full zip sweater, which is a steadfast beacon seamlessly blending heritage craftsmanship with contemporary flair. Crafted with meticulous attention to detail in Riga, Latvia, this sweater is a testament to tradition and quality.

The semi-textured fabric, adorned with signature bubbles, whispers tales of yesteryears spent at sea. Originally designed for the rigors of workwear, it has transcended its utilitarian origins to become a versatile companion for all seasons. The bubbles, a cherished motif knitted into the fabric since the 1920s, remain unaltered, a nod to the enduring legacy of the brand.

Composed of 100% pure new wool, the sweater exudes warmth and comfort, enveloping the wearer in a cocoon of luxury. Its full-zip design offers versatility, effortlessly transitioning from brisk mornings on deck to cosy evenings by the fireplace. Whether layered over a crisp white shirt or worn solo, its timeless silhouette exudes understated elegance.

In the Naval crew neck rendition, S.N.S. Herning’s striped sweater takes on a nautical charm, with hues of navy blue and natural white evoking images of windswept coastlines and billowing sails. The low double layer crew neck and metal buttons on the left shoulder pay homage to maritime tradition, while adding a touch of contemporary edge.

As a part of their collection, both garments stand as a proud ambassadors of Danish design heritage. Its roots firmly planted in the maritime traditions of the 1970s, it serves as a bridge between past and present inviting the wearer to embark on a sartorial journey through the annals of time.


Words by AW.

Photos by S.N.S. Herning.


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