In a world where consumerism often overshadows compassion, Thankyou, an Australian social enterprise, has emerged as a beacon of change. This extraordinary company is not content with merely selling products; it's on a mission to make a meaningful difference in the lives of countless individuals worldwide. Through a diverse range of offerings spanning water, body care, and food, Thankyou channels its proceeds into vital initiatives that support safe water, hygiene, sanitation programs, and food security efforts across sixteen countries.
A Unique Approach to Advocacy
What truly sets Thankyou apart is its innovative approach to advocating for change. Instead of traditional marketing methods, the company harnesses the power of public lobbying through mainstream and social media to influence major supermarket retailers to stock their products. These impactful campaigns have forged partnerships with prominent retailers like 7-Eleven, Coles, and Woolworths, ushering in a new era of socially responsible consumption.
Expanding Horizons
In 2013, Thankyou expanded its offerings to include body care and food products, aligning them with their mission to support hygiene, sanitation, and food security initiatives. This transformative moment also marked the rebranding of Thankyou from "Thankyou Water" to simply "Thankyou." They ignited the Coles and Woolworths Campaign, a digital marketing and social media crusade aimed at Australia's major supermarket chains.
Amplifying the Message
Social media advocacy was amplified through endorsements from celebrities like Chrissie Swan and Jules Lund, as well as support from the Channel 7 program Sunrise. Thankyou even took to the skies, flying helicopters (generously donated) carrying banners over the headquarters of Coles in Melbourne and Woolworths in Sydney, delivering messages of gratitude for their role in "changing the world (if you say yes)."
Awards and Achievements
In recognition of his outstanding contributions, Daniel Flynn was named Victorian Young Australian of the Year in 2014. By 2016, Thankyou had raised a staggering $3.7 million for projects that provided over 190,000 people with access to clean water, extended hygiene and sanitation access to another 300,000 individuals, and funded 19.1 million days' worth of food aid across 17 countries.
Revamped Hand & Body Care
Thankyou's personal care range has recently undergone a stunning transformation, featuring new packaging that not only catches the eye but also reflects their enduring dedication to making a positive impact by introducing a refill system that's a game-changer for the environment. It's designed to enhance circularity, which means your self-care routine can now be as kind to the planet as it is to your skin.
Thankyou's refills come in a sleek, high-value recyclable natural HDPE packaging, which means you can easily refill your Hand & Body Wash and then pour the rest into a Forever Bottle, resulting in less waste, less impact on the planet, and more of that delightful Thankyou self-care experience.
Thankyou's 100% Natural Cleaner
Cleaning just got a whole lot smarter with Thankyou's revolutionary 100% Natural Cleaner.
In the history of cleaning, the dilemma has always been clear: to eliminate the risk of germs and bacteria in your home, you had to introduce another risk—nasty chemicals. But now, with Thankyou's Natural Cleaner, that trade-off is a thing of the past. You can bid farewell to the need for hazardous chemical cleaners.
Safety Meets Effectiveness
What sets this cleaner apart is not only its exceptional cleaning power but also its safety. It's harmless for repeated incidental skin contact, making it a safe choice even for those with sensitive skin. So, quite literally, the gloves are off. You can clean with confidence, knowing that you're using a product that prioritizes safety.
Versatile and Affordable
Thankyou's Natural Cleaner isn't just effective; it's also incredibly versatile. You can dilute it for use on a wide range of surfaces, making it one of the most cost-effective cleaning solutions in Australia. It's the cleaner that adapts to your cleaning needs, giving you more bang for your buck.
Pair Thankyou's Natural Cleaner with their range of cleaning tools, and you've got yourself the ultimate cleaning solution. Whether it's tackling tough stains or everyday cleaning tasks, this dynamic duo has you covered.
With each purchase, Thankyou customers become not just consumers but active participants in a global movement for positive change.
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Words by AW.
Photos courtesy of Thankyou.