In a bold move that marries tradition with innovation, Penfolds, Australia's renowned winemaker, has joined forces with NIGO, the visionary tastemaker and Creative Director of Human Made, to reimagine the packaging for its iconic Grange wine. This groundbreaking collaboration marks the first-ever design takeover of Grange, signaling a significant milestone for Penfolds as it celebrates its 180th year of winemaking excellence.
The Grange by NIGO release introduces a limited-edition collection featuring the current 2019 vintage of Penfolds Grange, crafted from the finest Shiraz grapes sourced from vineyards across South Australia. Encased in collectible 750mL and 1.5L gift boxes, each meticulously numbered, this one-of-a-kind release is a testament to the fusion of artistry and craftsmanship. The packaging includes specially designed elements by NIGO, such as a vibrant grape graphic, Penfolds logo reimagined in Human Made's distinctive typography, and accompanying accessories like a bandana and bottleneck tag, all exuding NIGO's signature style.
Penfolds, renowned for its unwavering commitment to excellence and innovation, celebrates 180 years of pioneering winemaking. With a legacy rooted in both art and science, Penfolds continues to produce wines that define the pinnacle of quality and tradition. Grange, the crown jewel of Penfolds' portfolio, boasts a storied lineage dating back to 1951, making it one of the world's most coveted and collected wines.
Parallel to Penfolds' position as a trailblazer in the wine industry, NIGO stands at the forefront of cultural innovation. His deep appreciation for Penfolds' heritage and craftsmanship, coupled with his own creative ethos, makes him the perfect collaborator for this exclusive project. Beyond the wine packaging, NIGO extends his artistic vision to create silk rugs adorned with a grape motif dyed in royal purple, echoing the aesthetic of the limited-edition wine packaging. Handwoven by artisans in Nepal over two months, these rugs serve as an exquisite complement to the Grange by NIGO collection, available globally through expressions of interest.
NIGO's journey with Penfolds began with a visit to the historic Magill Estate Winery in South Australia, followed by a deep dive into the brand's rich archives. Immersed in Penfolds' legacy of craftsmanship and dedication to quality, NIGO felt compelled to lend his creative touch to the Grange packaging.
The unveiling of Penfolds Grange by NIGO marks a milestone in the worlds of wine and design, a testament to the enduring power of collaboration and the timeless appeal of craftsmanship. Set to debut globally on February 22, 2024, this exceptional release invites wine connoisseurs and art enthusiasts alike to experience the intersection of tradition and innovation in a truly iconic package.
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Words by AW.
Photo courtesy of Penfolds.