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Pacifico Optical: The Essence of Bondi Beach in Every Frame.

Born from the serene and vibrant culture of Bondi Beach, Pacifico Optical captures the essence of coastal living in every pair of sunglasses. Taking its name from the vast Pacific Ocean that kisses Bondi’s shores and the Italian word for peace and serenity, the brand is essentially a tribute to a way of life. It’s about soaking in the sun, feeling the ocean breeze, and embodying the laid-back, free-spirited vibe of coastal living.

Founded by friends Alain Guglielmino and Nick Guzowski, the brand's journey began in 2011 on the sun-drenched island of Hvar, Croatia, where their shared passion for vintage eyewear sparked the idea for a new venture.

By 2015, back on the familiar shores of Bondi, they transformed their vision into reality, creating a brand that offers timeless, high-quality eyewear without the exorbitant price tag.

Pacifico Optical’s design philosophy is rooted in simplicity and elegance.

Each frame is meticulously handcrafted using premium materials sourced from around the world. The acetates are from renowned Italian manufacturer Mazzucchelli, the lenses from Carl Zeiss Vision, and the hinges and components from top-tier German and Italian manufacturers Comotec and Visottica.

This commitment to quality ensures that every pair of sunglasses is not only stylish but also durable and reliable.

Inspired by the natural beauty of Bondi, the designs reflect earthy textures and natural tones, reminiscent of sandstone, salt spray, and timber grain. The classic shapes are influenced by vintage eyewear, aviation, and European classicism, offering a sophisticated and timeless aesthetic.

Whether it’s the thick, round frame of the Lola or the 1930s-inspired cat-eye shape of the Francis, each pair is a testament to Pacifico Optical’s dedication to craftsmanship and style.

Pacifico Optical’s business model is straightforward: provide premium glasses directly to customers to keep costs down.

This approach ensures that quality eyewear remains accessible, embodying the brand’s philosophy of accessible luxury. Every pair of sunglasses comes with an extremely stylish handcrafted free carry case, microfiber cloth, and a maintenance kit, ensuring that your eyewear remains in pristine condition.

Named after the Pacific Ocean that graces the shores of Bondi, and the Italian word for calm and tranquility, Pacifico Optical is more than just a brand—it’s a celebration of a lifestyle. It’s about embracing the sun, the ocean, and the relaxed, carefree spirit of coastal living.

When you slip on a pair of Pacifico sunglasses, you’re donning more than just eyewear; you’re carrying a fragment of Bondi Beach with you. Whether you're riding the waves, wandering urban streets, or basking in the sunshine, these sunglasses capture the essence of Bondi with a blend of style, craftsmanship, and approachability.


Words by AW.

Photos courtesy of Pacifico Optical.


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