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NIGO Transforms KENZO's Legacy: Unveiling the ASICS GEL-KAYANO™ 20 Sneaker Collaboration.

In the ever-evolving realm of street style and high fashion, NIGO has emerged as an iconic force, leaving an indelible mark on the global fashion scene. Joining KENZO in 2021, the design maestro has seamlessly blended his irreverent style with the iconic Parisian fashion house, solidifying his status as a visionary in contemporary Japanese fashion.


In the wake of the passing of KENZO's founder, Kenzo Takada, in 2020, NIGO took on the responsibility of honoring the brand's heritage while infusing it with a modern aesthetic. With a keen understanding of the delicate balance between tradition and current trends, NIGO has revitalized KENZO, making it synonymous with streetwear and luxury on a global scale.


Nowhere is this fusion of tradition and innovation more evident than in the latest collaboration between KENZO and ASICS, where NIGO serves as the Artistic Director. The result is the re-launch of the GEL-KAYANO™ 20 sneaker, a bold marriage of KENZO's vibrant heritage and ASICS's technical expertise.


Originally introduced in 2013, the GEL-KAYANO™ 20 was renowned for its structural cushioning designed for long-distance running. Under NIGO's creative direction, the sneaker is reborn as a lifestyle icon, maintaining advanced comfort properties and a technical design language.


Three distinctive colorways of the GEL-KAYANO™ 20 draw inspiration from KENZO's iconic tiger graphics. Faux-fur applications and velour textures create a luxurious upper construction, with the TPU cage adorned with a striking tiger stripe motif. The Digital Aqua/Black colorway pays homage to KENZO's use of vibrant colors, while the Glacier Grey/Black iteration channels the elegance of white tigers.


The third colorway encapsulates the theme of "running around the world," reflecting Kenzo Takada's global travels. Vivid color pops nod to country flags, and the animal-embossed details on the upper paneling add a touch of exotic flair. The outsole's color symbolizes the very ground we walk on, completing the narrative.


The KENZO x ASICS GEL-KAYANO™ 20 sneaker, a testament to NIGO's transformative touch, will be available starting January 26th, 2024, priced at $520. Fashion enthusiasts can secure their pair on ASICS.com and through select retailers, immersing themselves in the seamless blend of KENZO's heritage and ASICS's cutting-edge craftsmanship.


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Words by AW.

Photo courtesy of ASICS.

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