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JBB* Brand: Injecting classic staples with unexpected twists.

JBB* Brand stands as a paragon of enduring elegance and timeless charm in the ever-evolving world of fashion. Founded in 2007 by the visionary Jirawat Bote Benchakarn, what has been created under the acronym "JBB*" is a testament to lasting style, offering essential menswear that transcends fleeting trends.


At the heart of JBB's philosophy lies an unwavering commitment to the curation of premium materials and exquisite craftsmanship, with the emphasis not being on price and the harmony between character and quality. Each garment tells a story spun from carefully selected fabrics sourced globally, from Japan's delicate cotton to Italy's luxurious wool. This meticulous curation ensures not just luxury but a promise of enduring comfort and durability.



This dedication extends beyond materials to the very essence of artisanal skill. JBB's craftsmen blend traditional tailoring with innovative techniques, creating pieces that seamlessly blend heritage with contemporary style. Respecting the traditions of tailoring while embracing innovation, JBB's designs marry timeless craftsmanship with modern creativity.


Central to JBB's approach to design is a mantra of purposeful simplicity. Each garment is stripped of unnecessary embellishments, focusing solely on essential elements curated for a harmonious fusion of form and function, backed by an understated elegance.


From classic button-downs to bespoke suits embodying the essence of modern masculinity, JBB's collections epitomize versatility while challenging conventions. Benchakarn's keen attention to detail ensures that every piece exudes sophistication without compromising on comfort or practicality.


JBB's Dress Shirts: A Natural Elegance


JBB's Dress Shirts redefine the essence of refined comfort. Crafted with meticulous precision and attention to detail, these shirts boast a shape that is both natural and softer than their fused counterparts, ensuring a timeless appeal that remains unaffected by repeated washes. The absence of bubbling, even after multiple wash cycles, speaks volumes about the quality and durability of these garments. Each shirt, although machine-made, carries the artisanal touch of skilled makers who imbue them with a sense of precision and finesse that sets them apart.


JBB's Brushed Cotton Oversized Shirt: Comfort Redefined


Experience the difference a little extra room can make with JBB's Brushed Cotton Oversized Shirt. Crafted from Japanese brushed cotton, this shirt prioritizes air circulation and comfort without compromising on style. The narrow button-down collar and double pockets add a touch of sophistication, while the long sleeves with button cuffs and curved hemline with gusset enhance its overall appeal. Adorned with real horn buttons, this shirt offers versatility as both a shirt and an overshirt, with a slightly oversized fit that epitomizes relaxed elegance.



JBB's Oversized Oxford Shirt: A Timeless Classic


The Oversized Oxford Shirt by JBB embodies the timeless charm of classic oxford cloth. Its button-down design is accentuated by a chest pocket featuring the brand's signature hidden pen pocket, a thoughtful addition for practicality and style. The long sleeves with button cuffs and curved hemline, adorned with natural shell buttons, exude a sense of understated luxury. Versatile enough to be worn as a shirt or an overshirt, this piece offers a slightly oversized fit for a contemporary look without compromising on comfort.


JBB's Black Linen Pleated Trousers with Extended Waistband: Effortless Style


JBB's Black Linen Pleated Trousers are essentially a testament to understated sophistication. Crafted from mid-weight linen suiting fabric, these trousers feature a double-pleated front and an extended waistband with side tabs for adjustable comfort. The slightly high-waisted design, paired with a 4.5 cm double cuff hem, exudes timeless charm and effortless style. Whether for formal occasions or casual settings, these trousers epitomize versatility and refinement, making them a staple for any discerning wardrobe.


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Words by AW.

Photos courtesy of JBB Brand.


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