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Emma Cookson: Championing Whisky Communication and Culture - IWSC's 2024 Emerging Talent in Spirits Communication.

In a coveted realm where the appreciation of fine spirits is both an art and a science, there are individuals who stand out for their exceptional ability to communicate the intricacies and pleasures of whisky. Among them, Emma Cookson, The Whisky List’s Whisky Specialist and Editor, has recently been recognized as the International Wine & Spirit Competition's 2024 Emerging Talent in Spirits Communication winner.

This prestigious award, bestowed by the esteemed International Wine & Spirit Competition (IWSC), celebrates individuals who excel in the art of spirits communication. Emma's journey to this accolade wasn't sudden; she had been shortlisted for the award the previous year, and her growth and dedication since then have been nothing short of remarkable.

The judges were unanimous in their praise for Emma's accessible writing style, which effortlessly blends technical information with captivating storytelling. They noted her ability to delve deep into the world of whisky, bringing forth its nuances and lesser-known aspects in a way that engages and educates her audience. Emma's passion for her subject matter is palpable, evident in the level of detail and research she pours into her content.

Having had the pleasure of witnessing Emma holding court numerous times, what sets her apart is not just her talent for communication, but also her commitment to the whisky community. She understands the value of firsthand experience and plans to use her prize money to embark on a journey of discovery, traveling to the UK to conduct in-person interviews with distillers and delve even deeper into the world of whisky.

Emma's approach to whisky communication is rooted in making the subject accessible to all, regardless of their level of expertise. She believes in exploring new formats, from video interviews to masterclasses, to cater to the diverse interests of whisky enthusiasts.

Oliver Maruda, Co-Founder of The Whisky List, commended Emma for her win, highlighting the team's pride in her achievements and the impact of her work in making whisky more approachable and enjoyable for all.

As Emma continues on her journey, her passion for whisky and dedication to sharing its joys with others serve as an inspiration to enthusiasts and novices alike. In her hands, whisky becomes more than just a drink; it becomes a story waiting to be told and savored.


Words by AW.

Photo courtesy of The Whisky List.


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