In the ever-evolving landscape of the beauty industry, where trends flicker like fleeting stars, brands that defy norms and embrace the extraordinary prove to be rare. Having first incarnated twelve years ago, APPELLES has etched its name with ink dipped in innovation, redefining the boundaries of beauty and care.
A Symphony of Sensations
In the realm of APPELLES, beauty is an orchestra, and every product is a note that resonates with the senses. This isn't just skincare; it's a choreographed symphony of emotions. Each creation, from its scents to textures, even down to the artistry of its packaging, beckons users to embark on a sensory journey that transcends the mundane.
Founder's Vision: Crafting Delight
At the core of how APPELLES channels its alchemy stands Paul Tsalikis, whose passions for beauty, nurtured through global sojourns, have been distilled into the very essence of the brand. Essentially, it is not just about skincare; it's about capturing life's exquisite surprises and sharing them with the world. APPELLES isn't just a brand; it's an embodiment of joy and authenticity, a symphony composed from the echoes of personal experiences.
Global Inspirations, Universal Appeal
APPELLES doesn't just skim the surface; it dives deep into the wellsprings of global cultures and experiences to weave a tapestry from threads of art, history, and modernity, drawing inspiration from every corner of the world. It's a fusion that transcends geographical boundaries, whispering universality through its eclectic offerings. Given the aforementioned, it should not come as a surprise that APPELLES is found in upmarket hotels and accommodations in all corners of this earthround.
APPELLES Classic Collection: Where Luxury Meets Wellness
With APPELLES Classic Collection, hero extracts, potent vitamins, and botanical essential oils intertwine to create an oasis of indulgence. This isn't just cleansing; it's a sensorial dance that nurtures both body and soul.
Experience the Wheat Protein Shampoo, a potion enriched with botanical oils from the Blue Mallee Eucalyptus. Its touch breathes life into tired locks, leaving them resplendent and alive. Complementing this is the Planifolia Conditioner, a guardian against environmental tides. It wraps your hair in a protective embrace, unveiling silken strands that glisten with vitality.
In the rhythm of self-care, indulge in the Comfrey Hand & Body Wash. Its embrace cleanses without abrasion, and the soothing woody notes of Sandalwood guide your senses into tranquillity. Then, embrace the Vitamin B5 Skin Lotion, a potion spun from the essence of Mandarin Peel, Rosemary, and Cinnamon Bark. It's a finale that elevates radiance and clarity, inviting your skin to glow from within.
A Greener Horizon, A Healthier You
In the sanctuary of APPELLES, beauty isn't just skin deep; it's environmentally conscious. The brand's commitment to sustainability shines through in eco-friendly packaging. Cruelty-free and devoid of harmful elements, APPELLES products pledge allegiance to your well-being. The triple-milled soaps, crafted through a process that purifies like alchemy, speak of a brand that cherishes the essence of purity.
Complementing APPELLES’ offerings is BIOLOGY, a brand that doesn't just care for your skin and hair but cares for the planet, the ocean, and the essence of Australian living.
Unveiling Australia's Beauty Secrets
As true custodians of the land down under, BIOLOGY’s wears its commitment to the ocean on its sleeve. Their dedication to 'Blue Beauty' resonates with every wave that caresses the Australian coast. With packaging crafted from recyclable materials and formulas that embrace ocean-safe ingredients, BIOLOGY is not just about skincare—it's about creating a harmonious relationship between personal care and the deep blue sea. Enveloped within each bottle is an alchemical blend of steam distilled essential oils and the magic of active plant DNA.
The Harmony of pH Balance
BIOLOGY doesn't just seek balance for the environment; it extends this philosophy to your scalp and skin. Their pH balanced formulas echo a symphony of harmony, ensuring that your beauty rituals are not only effective but also gentle on your body's delicate ecosystems.
Unmasking the True Beauty with Active Plant DNA
BIOLOGY’s prowess doesn't just stop at clean formulations: Its products feature the power of Active Plant DNA, harnessed from the native super berries of Australia—Pepperberry, Riberry, and Muntari Berry. These elements, clinically proven to enhance skin hydration, boost antioxidant effects, and stimulate hyaluronic acid production, embody the brand's commitment to efficacy.
The Elixir of Purity
BIOLOGY believes that beauty should be a journey of purity, devoid of harmful elements. Their range is a testament to this commitment. Like a painter with a discerning eye, BIOLOGY has carefully curated each formulation to be free from sulphates, parabens, silicones, and other dubious additives. They've banished mineral oil, glycols, and synthetic fragrances, ensuring that your beauty regimen is nothing but a symphony of clean, wholesome goodness.
Colours of Nature, Not of Artifice
BIOLOGY doesn't paint your beauty with artificial hues. The vibrant colours that grace their range aren't the result of synthetic artifice, but rather a homage to the rich hues of the natural world. No artificial colours taint their creations, letting the true essence of their ingredients shine through.
A Scented Sojourn
Close your eyes and breathe in the enchanting aroma. It's not just a fragrance; it's a therapeutic journey. BIOLOGY infuses their products with the power of steam distilled essential oils, crafting a sensorial experience that transcends the ordinary. Each whiff is a step towards tranquillity, a moment of rejuvenation that lingers long after the product has been used.
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Words by AW.
Photos courtesy of APPELLES and BIOLOGY.