Renowned American artist Barbara Kruger makes a triumphant return to the heart of London after two decades, bringing her groundbreaking solo exhibition, "Thinking of You. I Mean Me. I Mean You.," to the Serpentine's South Gallery. A pivotal figure in contemporary art, Kruger's work seamlessly blends images and words, drawing from her background as a graphic designer for magazines to create an iconic visual language that challenges societal norms.
Exploring Kruger's Iconic Visual Language
From the 1970s onwards, Kruger's art has delved into the intricate webs of power, gender, class, consumerism, and capital. "Thinking of You. I Mean Me. I Mean You." showcases a carefully curated selection of installations, moving image works, and immersive soundscapes.
Among the highlights is the UK premiere of "Untitled (No Comment)" (2020), a three-channel video installation that explores contemporary online content creation and consumption. Kruger ingeniously weaves together text, audio clips, and a montage of found images and memes, providing a thought-provoking commentary on the digital age.
Revisiting Kruger's Classics with a Modern Twist
The exhibition also breathes new life into Kruger's iconic pieces from the 1980s, such as "Untitled (I shop therefore I am)" (1987) and "Untitled (Your body is a battleground)" (1989). Known for presenting her work in diverse spaces, from billboards to skate parks, Kruger adapts these classics to specific locations within Serpentine, both indoors and outdoors.
A Multi-Sensory Experience
Visitors are forewarned: this exhibition is not for the faint of heart. With strong language, nudity, flashing images, and sudden loud noises, Kruger challenges the traditional boundaries of art. The immersive experience is a testament to her fearless approach to pushing artistic and societal norms.
A Limited Edition for Art Enthusiasts
To commemorate this monumental exhibition, a special Limited Edition has been released. Art enthusiasts can delve into the exclusive edition and gather further insights into Kruger's creative process.
Curatorial Collaboration and Global Tour
Curated by the artist herself in collaboration with Natalia Grabowska, Curator at Large, Architecture, and Site-specific Projects, the exhibition is a testament to Kruger's commitment to evolving her work. Previously exhibited in Chicago and Los Angeles, "Thinking of You. I Mean Me. I Mean You." adapts to each venue, transforming based on its architectural context and the evolving technological landscape.
Adapting Art to the Present
Kruger, a true innovator, doesn't dwell on the past. Her adaptability is evident in the "replays" of her iconic works reconfigured into videos. These replays, including "Untitled (Your body is a battleground)" (1989), are strategically placed across both indoor and outdoor spaces at Serpentine, showcasing Kruger's keen understanding of the symbiotic relationship between art, architecture, and technology.
Londoners have until March 17 to immerse themselves in Kruger's world at the Serpentine Gallery in Kensington Gardens, where her art continues to challenge, provoke, and inspire.
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Words by AW.
Photo courtesy of Timo Ohler / Serpentine Gallery.