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BAPE Unleashes its 2024 Spring/Summer Collection: Where Street Meets Chic.

Having visited BAPE's flagship store during our recent stint in Tokyo, we were able to get a sneak peek at the the iconic Japanese streetwear powerhouse plans for 2024. Needless to say, the new collection continues to embody the pulse of urban living. Drawing from the boundless energy of skateboarding, street dance, BMX flatland, soccer, and college scenes, this latest ensemble of men’s, women’s, and kids’ attire introduces a melange that materializes via three compelling themes: “WEEKEND CHILLIN,” “GREEK LIFE,” and “STREET VIBES.” Each theme pulsates with the raw spirit of street culture, captivating fashion aficionados in search of self-expression.


In a nod to its global impact, the men’s collection explodes onto the scene with a riot of colors and patterns. From the hypnotic glow-in-the-dark allure of the LIQUID CAMO to the whimsical COMIC PATTERN inspired by Japanese street art, BAPE unleashes a wave of ingenuity. Standout outerwear pieces boast comic-inspired graphics and heat-reactive materials, transforming wearers into walking works of art. Meanwhile, the “GREEK LIFE” line pays homage to the modern college experience, blending graffiti motifs with breezy fabrics, a testament to BAPE’s innovative spirit.


For women, the collection channels the essence of hip-hop culture and the Y2K fashion resurgence. Luxurious LIQUID CAMO cardigans, camisoles, and hoodies exude effortless allure, while soft pastels infuse denim and jacquard pieces with a playful charm. From denim jackets to oversized tees, each piece from the BAPE BASIC range promises to make a statement, seamlessly transitioning from winter to spring with dazzling rhinestone accents.


The youngest members of the BAPE community are not forgotten, treated to a whimsical array of designs. The introduction of the ALL BABY MILO STA pattern adds a playful touch to kids’ pullovers and outerwear, while vintage-inspired SCHOOL and SPORT selections ignite the imagination with iconic motifs.


Footwear enthusiasts will rejoice in the arrival of the BAPE SK8 STA models, boasting bold colorblocked designs in green/brown and black/gray. These kicks perfectly complement the SS24 collection, adding the finishing touch to any ensemble.


As anticipation builds for the grand opening of BAPE’s flagship store in Chicago, Illinois, fashion enthusiasts brace for an unparalleled experience. This historic milestone marks a new era in BAPE’s legacy, promising cutting-edge designs and unrivaled creativity and if you have encountered BAPE's incarnations in other cities, you know you will be in for a treat.


To explore the full 2024 Spring/Summer lineup and stay abreast of the latest news, visit BAPE’s website.


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Words by AW.

Photos courtesy of BAPE.

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