Awake NY x Jordan Brand: A Fusion of Basketball, Street Culture, and NYC Heritage.

In a moment that blends basketball nostalgia, street culture, and the rich heritage of New York City, Awake NY has unveiled its highly anticipated collaboration with Jordan Brand. This eight-piece offering not only introduces the collaborative Air Ship but also includes a range of co-branded apparel, all accompanied by the captivating short film, 'Where I'm From'.

For sneaker enthusiasts and fashion aficionados alike, this collaboration holds significant weight. At its core lies the Awake NY x Jordan Air Ship, marking the inaugural collaborative sneaker between the two iconic brands. This release pays homage to New York City's profound influence on both basketball and street culture, serving as a tribute to Michael Jordan's roots in Fort Greene, Brooklyn—a lesser-known aspect of the basketball legend's history.

While the Awake NY x Jordan Air Ship made its debut during the opening festivities of Awake NY's Orchard Street flagship in June 2023, the unveiling of the full collection offers a comprehensive look at the accompanying apparel line. Central to this collection is a meticulously crafted wool-and-leather varsity jacket, adorned with chenille patches and snakeskin details—a true embodiment of New York's urban flair and sophistication.

Accompanying the standout varsity jacket are an array of co-branded garments, including an acid-washed flannel, sweatshirt, sweatpants, T-shirt, shorts, and hat. Each piece reflects the collaborative spirit of Awake NY and Jordan Brand, merging elements of sportswear and street fashion with impeccable craftsmanship.

To bring the narrative of the collaboration to life, Awake NY presents 'Where I'm From', a short film directed by Anthony Jamari Thomas. Set against the backdrop of Fort Greene, the film features appearances by notable figures such as Carmelo Anthony, DJ Clark Kent, and Rowdy Rebel, alongside community leaders and members of the Brooklyn-based youth sports organization, Bucketfam Global.

As anticipation mounts for the official release of the Awake NY x Jordan Brand Air Ship and apparel collection, the short film offers a glimpse into the essence of the collaboration—a celebration of basketball, culture, and the vibrant spirit of New York City. Stay tuned for release details as we await the drop of this iconic collaboration, poised to make waves in both sneaker culture and the fashion world.

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Words by AW.

Photo courtesy of Christopher Currence / Awake NY.