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Making Bro-To your Go-To

According to my better half, when it comes to hacking through the jungle that is the baffling realm of skincare with its myriad of grandiose named potions, permutations of confusing ingredients and aggrandising claims, simple, affordable and effective skin essentials do not get much better than what Go-To’s range has to offer.


Needless to say, a good skincare routine is non-negotiable no matter your gender.


Meticulously formulated and geared towards tangible outcomes, every time I secretly “borrowed” and applied a Go-To product from her stash of skincare related routine, I could not help but love the feel, smell and overall result.

However, given that male skin tends to be thicker, oilier and is prone to having more prominent pores, I was mildly excited when I learned about Go-To branching out with the creation of Bro-To, especially since essentially Go-To’s idiosyncratic approach to the curation of quality ingredients and tried and tested formulas was to be consistent and identical.


Complementing the peach packaging of the Go-To product portfolio, the brother brand’s distinctly scented Bro-To do-it-all multitaskers come housed within sprightly lava and aqua sustainable packaging comprised of recycled Ocean Waste Plastic and 100% recycled carton.


Intrigued by the prospect of transforming your rough façade to a smooth, radiating one while doing a wealth of good for your epidermis without running risk of irritating it?


You’d be hard pressed to find an easier solution than the curated, practical Bro-To sets.

Coming equipped with useful neoprene travel bag, it can be filled with the products that cater to your specific needs, e.g. with Nifty Fifty the hydrating sunscreen, Properly Clean for the daily cleaning of your visage, a product with the telling name Very Useful Face Cream for moisturizing, or the nourishing Face Hero, a face oil geared at grooming and softening beards.



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Words by AW.

Photos courtesy of Go-To.

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