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LMC x G-SHOCK: A Fusion of Streetwear and Hospital Aesthetics.

In a bold and unexpected move, Korean streetwear labels LMC (Lost Management Cities) and G-SHOCK have joined forces to introduce a groundbreaking collaboration featuring the iconic DW-5600 watch. This collaboration isn't just about style; it's a statement that blends fashion with elements of healthcare in a truly innovative manner.

The centerpiece of this collaboration is the DW-5600 watch, transformed into a piece of wearable art inspired by hospital aesthetics. The watch, in a striking pristine white color with a matte finish, exudes a sense of clinical sophistication. What sets this timepiece apart is its strap, reminiscent of the identification bracelets worn by hospital patients. Emblazoned with LMC's logo and branding in bold black, the strap also features a stock photo of a doctor, creating a visual narrative that merges fashion with healthcare imagery seamlessly.

But the customization doesn't end there. Wearers can personalize their watches by filling in spaces provided on the strap with their name, age, gender, weight, and even their assigned doctor's name. This personalized touch adds a unique dimension to the watch, making it more than just a timekeeping device.

Adding to the immersive experience is the watch's packaging, cleverly designed to resemble prescription medication packaging. Crafted from high-quality cardboard, the packaging mirrors the look and feel of real medical packaging, complete with a captivating graphic design that boldly states, "Time is Medicine." This attention to detail elevates the entire unboxing experience, setting the stage for what lies within.

Starting April 25, enthusiasts and collectors alike can get their hands on this collaborative masterpiece. The DW-5600 watch will be available for purchase through LMC and Musinsa's online platforms, offering accessibility to fans worldwide. Additionally, for those seeking a more immersive retail experience, the watch will be stocked at LMC's pop-up store located within the prestigious Hyundai Seoul department store.


Words by AW.

Photo courtest of G-Shock.


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