In a world where fashion and functionality converge, sunglasses have become more than just a mere accessory. They are an expression of individuality, a shield against the sun's rays, and a symbol of style and personality. Among the myriad of sunglasses brands, one company stands out as a true visionary in the industry - Good Citizens.
A focus on sustainability.
The Good Citizens team has embarked on a mission to not only create stylish sunglasses but also to be an unwavering force for positive change. Rooted in their commitment to environmental sustainability, they have revolutionized the sunglasses industry by crafting frames made entirely from 100% recycled PET - a resounding step towards reducing their ecological footprint.
The genesis of their choice to work with recycled PET emerges from a desire to tackle the global bottle issue head-on. Good Citizens not only transforms plastic waste into reusable treasures but also seeks to raise awareness about the profound impact of our everyday choices. Each pair of their sunglasses serves as a gentle nudge, urging people to think twice before purchasing a single-use plastic bottle.
Transparency and locality lie at the core of their ethos.
With a visible supply chain being of utmost importance, the team made a resolute choice to keep their production local. From the initial spark of inspiration to the final crafting of each frame, Sydney bears witness to the birth of sunglasses that tell a story of conscious creation.
While they have not yet achieved the technology for recycling lenses, Good Citizens remain steadfast in their commitment to delivering quality and safety to their customers by sourcing exceptional UV400 CAT3 AU/NZ/EU approved polarised lenses, ensuring they shield your eyes with utmost care and precision.
Beyond their remarkable dedication to sustainability, Good Citizens thrives on innovative production techniques that minimize waste. Their precision-driven injection moulding process is a testament to their ingenuity, ensuring each step leaves a minimal footprint on the planet. For instance, instead of crafting one plastic hinge at a time, they create eight, a simple yet ingenious approach that optimizes resource utilization.
Good Citizens caters to two remarkable customer profiles, each drawn to the brand for distinct yet harmonious reasons. The first finds solace in conscious consumerism, seeking better products that tread gently on the environment. The allure of recycled materials and the convenience of easily fixable parts resonate deeply with this environmentally conscious cohort, embracing a lifestyle of durability and eco-friendliness.
On the other hand, the design-savvy and fashion-forward clientele discover their ideal match in Good Citizens. The allure of redesigned hinges, crafted from recycled plastic, captivates their aesthetic sensibilities. The modular design empowers them to blend various parts, weaving together a style uniquely their own. Two classic shapes, cherished over time, epitomize their vision of timeless fashion with a conscious twist.
Designs That Redefine Style.
Good Citizens pushes the boundaries of sunglass design, redefining what it means to be fashionable. Their collection boasts an eclectic mix of classic and contemporary styles, catering to diverse tastes and preferences. Whether you prefer timeless aviators, bold oversized frames, or sleek wayfarers, Good Citizens has a design that will resonate with your personal style.
What sets Good Citizens apart is their ability to infuse creativity and innovation into their designs. They embrace unique colour combinations, daring shapes, and intricate patterns, elevating their sunglasses to wearable works of art. Each pair becomes a statement piece that effortlessly complements any outfit and helps you stand out in a crowd.
Social Responsibility and Giving Back.
Good Citizens is not just a brand; it's a movement. The company believes in being socially responsible and giving back to the community.
With each purchase, customers become part of a mission to make a positive impact on society. Good Citizens empowers individuals to be active participants in creating a better world, proving that fashion and philanthropy can coexist seamlessly.
As consumers increasingly seek purpose-driven brands, Good Citizens emerges as a beacon of hope, inspiring others to follow suit in their quest to make a positive difference in the world. By adorning yourself with a pair of Good Citizens sunglasses, you not only elevate your style but also become part of a global community of change-makers, proving that being a Good Citizen is both fashionable and meaningful.
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Words by AW.
Photos courtesy of Good Citizens.